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Pepe Jeans London

Born in 1973 on the streets of Portobello, worn in the world today. As a denim pioneer we have consistently reinvented the definition of denim to keep up with the trends. We are an iconic brand that is synonymously associated with denim and limitless creativity. Pepe Jeans London gives you the foundations to exude self-confidence, uniqueness and authenticity.

Store Locator

Whether you put your trust in skinnies or you feel like a winner in a wide leg, we’ve got all the jeans you need, in cuts that’ll feel like they were made for your shape.

Locate your store

Custom Studio

We know that customisation lets you truly express yourself. Custom Studio lets you design and create bespoke Pepe Jeans pieces with our in-store Custom Artists.

Start Customising